In communications, it requires to deal with corporate, internal and financial communications, crisis management and media relations. It also expresses the commitment of its corporate social responsibilities, mainly in very sensitive branches and fields based on professionalized and innovating process.
Being consolidated by communication and its new techniques, it is regarded as vital device.
Many businesses and organizations don’t consider advertising on TV because of the high prices. This might be true for advertising on prime period on the main-stream channels.
Meantime with the help of cable TV, IP/TV and regional TV channels, and multimedia websites even medium and small sized corporations can benefit from TV advertisements.
People pay attention to marketing in the following order:
- Graphics, headlines, bullets and texts:
“Television uses headlines too”.
- Because TV advertising is visual. Viewers will remember more how they felt watching the ad with every detail.
- Speaking with a clear message to your target audience is key in any advertising but specially television.